To add value for our clients by providing information and insights that help reduce uncertainty in their decision-making processes, leveraging our expertise and training in market research, consultancy, and marketing.


We aim to establish ourselves as a national reference company in the market research sector in Portugal. We strive to achieve excellence in all the services we offer to our clients.


The corporate culture of Equação Lógica® is based on a strong team spirit, good communication, and the motivation of its human resources. Equação Lógica® is guided by the following values:

  • Commitment: Our clients are our priority.
  • Market Orientation: Promoting customer satisfaction and loyalty.
  • Quality: Continuous pursuit of excellence.
  • Sincerity, Transparency, and Rigor.
  • Passion for what we do.
  • Valuing clients, employees, suppliers, and society.

Research is creating new knowledge.

Neil Armstrong