Equação Lógica® Market Research & Insights
A Portuguese Market Research and Consulting company, founded in 2010. Experts in Ad-Hoc solutions.
EQUAÇÃO LÓGICA® – MARKET RESEARCH
Equação Lógica ® market research & insights is a Portuguese market research and consulting company, founded in 2010. We are specialized in Ad-Hoc solutions, we create solutions tailored to each project and to your particular needs, with innovative methodologies and analysis.
We carry out projects in the national and international market. We want to help you increase the success of your business by increasing your return on investment (ROI) and the effectiveness of your marketing efforts with relevant information in a timely manner. Equação Lógica® has an experienced team in quantitative and qualitative studies.
EVENT
IMPLICIT AND EXPLICIT
Beyond what consumers say
Equação Lógica® Market Research & Insights in partnership with IRI Worldwide and the ICN Agency held the event “IMPLICIT AND EXPLICIT – Beyond what consumers say.” Get to know some relevant insights and new solutions to learn more about your consumer.
EVENT
A REALISTIC PERSPECTIVE FROM ANGOLA TO THE WORLD
WHAT THE ANGOLANS DO, LIKE AND FEEL
The event that took place on September 18th 2016 at the Vila Galé Ópera Hotel, made official the partnership between Equação Logica and Key Research, providing relevant data about the Angolan market.
INNOVATION
Equação Lógica applies some of the most recent and innovative collection techniques and methodologies:
- Creative Crowdsourcing – an e-creativity methodology
- EyeTracking
- Facial Coding
- Experimental Kitchen
- Mobile Survey (Mobile phone studies)
